C&E: Five tactics your campaign can’t afford to ignore
Professional political consultant and pollster Tyler Harber, partner at the Prosper Group, tells candidates about five things they can’t afford to get wrong in Campaigns & Elections magazine.
Specifically, you can’t rely on the Internet. “Technology has its place on the trail, but campaigns need to remember that more than half of the American electorate is over the age of 50, with some 20 percent 65 and older. This means the use of online and mobile-based applications for voter outreach is problematic if it’s not combined with more tradition methods,” says Harber.
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