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What should your campaign’s website feature?  What should it be focused on?  Political consultant Colin Delany talks to Campaigns & Elections magazine about effective campaign websites.  He also offers a more in-depth study “What the People Want: Investigating the Voter Experience with Republican Candidate Websites.”

Three things to keep in mind:

1) It should push visitors to, and provide a means for them to, take action.  Encourage them to sign up to go door-to-door, make phone calls, etc.

2) It should encourage them to contribute.  Put the donate button at the top of the page, preferably on the right side.  It should be prominent.

3) Don’t forget to persuade them that you agree with them.  Speak with voters about issues a broad majority of them care about and agree with you on.