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Should you put QR codes on campaign material?

Political consultant Ben Donahower, writing in Campaigns & Elections magazine, answers in part: The most common mistake campaigns make when designing a yard sign is adding too much stuff. Your average voter doesn’t spend more than a few seconds looking over a direct mail piece, so imagine how little time that same voter spends on […]

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Microtargeting your way to victory

Every time you subscribe to a magazine, use your discount card at the supermarket or order from a catalog, political professionals are learning more about how consumer behavior mirrors political preference, and smart candidates are using that gold mine of knowledge to reach traditionally hard-to-find voters. Called microtargeting, it’s been used for decades by advertisers […]

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C&E: Five tactics your campaign can’t afford to ignore

Professional political consultant and pollster Tyler Harber, partner at the Prosper Group, tells candidates about five things they can’t afford to get wrong in Campaigns & Elections magazine. Specifically, you can’t rely on the Internet.  “Technology has its place on the trail, but campaigns need to remember that more than half of the American electorate […]

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