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Microtargeting your way to victory
Every time you subscribe to a magazine, use your discount card at the supermarket or order from a catalog, political professionals are learning more about how consumer behavior mirrors political preference, and smart candidates are using that gold mine of knowledge to reach traditionally hard-to-find voters. Called microtargeting, it’s been used for decades by advertisers […]
Read moreC&E: Five tactics your campaign can’t afford to ignore
Professional political consultant and pollster Tyler Harber, partner at the Prosper Group, tells candidates about five things they can’t afford to get wrong in Campaigns & Elections magazine. Specifically, you can’t rely on the Internet. “Technology has its place on the trail, but campaigns need to remember that more than half of the American electorate […]
Read moreElected Libertarians: Lenoir City Council, N.C. Mayor Pro Tem T.J. Rohr
T.J. was born in Ann Arbor, Michigan and lived in Illinois when he was younger. However, he has spent 29 years of his life, including the last 23, as a resident of North Carolina. He attended the University of North Carolina at Chapel Hill for both undergraduate studies and law school. He has been practicing […]
Read moreElected Libertarians: Winter Haven City Commissioner Jamie Beckett
Jamie Beckett is the Seat 4 Commissioner for the city of Winter Haven, Florida. Beckett is a commercial- rated pilot, flight instructor and aircraft restorer. He grew up in Connecticut but moved to Winter Haven in 1991. He also served five years on the Winter Haven Code Enforcement Board. After being elected to Seat 4 […]
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