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Define your opponent early
This spring the Obama campaign was at a crossroads. They had expected to be flush with cash pumped in by the online fundraising machine that helped Obama shatter fundraising records in 2008. They had expected Mitt Romney to emerge from the Republican primaries irreparably damaged — defined in the minds of voters as an out-of-touch […]
Read moreHow Obama did it.
No President had ever won re-election with unemployment over eight percent. But Obama coasted to a re-election victory last week. How did he do it? Simple. As a former community organizer the Obama White House understands voter identification and mobilization like no other. They understand you don’t need a majority of the people behind you […]
Read moreYour Election Day checklist
Believe it or not, most campaigns go into Election Day totally unprepared. Here’s a list of things you need to have taken care of: Email all of your supporters and remind them to vote. Don’t just assume they know the election is Tuesday, or that they will even remember to vote for you. Your supporters […]
Read moreHey candidates. Your voters are casting ballots RIGHT NOW. Where are you?
If you think elections votes are cast on the first Tuesday in November, you’re wrong. There’s no such thing as Election “Day.” Thanks to more states opening up early and absentee voting, the use of mail-in ballots in states like Colorado and Oregon and because of our increasingly busy lives, in many elections more than […]
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