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Define your opponent early
This spring the Obama campaign was at a crossroads. They had expected to be flush with cash pumped in by the online fundraising machine that helped Obama shatter fundraising records in 2008. They had expected Mitt Romney to emerge from the Republican primaries irreparably damaged — defined in the minds of voters as an out-of-touch […]
Read moreHow Obama did it.
No President had ever won re-election with unemployment over eight percent. But Obama coasted to a re-election victory last week. How did he do it? Simple. As a former community organizer the Obama White House understands voter identification and mobilization like no other. They understand you don’t need a majority of the people behind you […]
Read moreYour Election Day checklist
Believe it or not, most campaigns go into Election Day totally unprepared. Here’s a list of things you need to have taken care of: Email all of your supporters and remind them to vote. Don’t just assume they know the election is Tuesday, or that they will even remember to vote for you. Your supporters […]
Read moreCheap software is revolutionizing local elections
“Most citizens have no idea who’s running for (local) office and are therefore open to persuasion—a significant fact since local elections can be swung by just a few votes. And since persuasion at the local level happens by direct voter contact, field organizing is the key to victory. The campaign that does it better, wins,” […]
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